This advertisement belongs to Brand Advertising
The four roles of advertising. Which are relevant for this
ad?
The advertisement consist of "Marketing Role" and "Communication Role". The advertisement is targeting to the target audience and promoting their services to them. In fact, the advertisement also communicating with the target audience by portraying their image that they are everywhere and always around us.
What does the ad want the audience to do or not do?
The advertisement wants the audience to know about their Insurance is always around us.
Who is the target audience?
The target audience would be people are interested in buying insurance.
What are the target audience’s needs, concerns and
interests?
The target audience need an insurance to protect them, concern about how insurance can actually protecting them, and what are the privilege they would get after purchasing for their insurance.
What is the message?
The message of this advertisement would be telling the audience that their insurance, "Umbrella Insurance" is everywhere, their insurance is always around us.
Discuss the message being conveyed.
A man carrying an umbrella and flying on the sky but above the "customer" to represent their coverage and the insurance protecting their "customer".
Who does the message appeal to?
The message appeal to the family whom are worried for their future :Any accident might happened to the family.
What is the desired communication outcome?
The advertisement wants the desired communication outcome would be persuading the audience thinks that "Umbrella Insurance" is always around them, always being protected by their insurance in case of unexpected accidents or events.
What other communication channel is most effective?
Billboards on the roadside would be most effective communication channel as compared to other medium. It is because drivers would have the most direct impact by the accident. In Malaysia, there are a lot of people would travel on the road in a day.
Identify the ad and specific product being advertised and
describe the ad.
The advertisement is promoting about their Insurance, "Umbrella Insurance". The advertisement appeals to the people who cares about their future. Their insurance protection covers everywhere you go.
What does the ad show? People, products, scenery, etc?
The advertisement shows the people that wearing black formal suit carrying an umbrella protecting the "customer" everywhere. Besides that, the advertisement also showed different representing scene that people whom need insurance like workers and drivers.
The advertisement shows the people that wearing black formal suit carrying an umbrella protecting the "customer" everywhere. Besides that, the advertisement also showed different representing scene that people whom need insurance like workers and drivers.
What is not discussed about the product?
The price of the product is obviously not shown in the advertisement. The package coverage of the product is not discussed in the advertisement too.
The price of the product is obviously not shown in the advertisement. The package coverage of the product is not discussed in the advertisement too.
What image is portrayed?
"Is always around". The advertisement portrayed an image stating that Umbrella Insurance is always around.
Is it true to life or puffery?
The advertisement is puffery.
Is the ad a slice-of-life, fear, humour, sex or other type of
ad?
The ad is Slice-of-Life. Because we all know that if we buy insurance, we will get protected and covered by insurance.
Who is in the ad, if a star, what image does he or she
portray?
The man that wearing black formal suit carrying an umbrella represented the Corporation.
What is the mood of the ad, colors used, music played?
The mood is very calm and comfortable, the colors is very bright and light, the music also goes with advertisement well.
Is the ad memorable?
The advertisement is quite memorable. Because we hardly see such an interesting advertisement from the insurance industry.
Would you buy the product being advertise, why or why not?
I would most likely buy the product, it is because I felt sense of belonging and it is some sort of necessity for us nowadays.
Be sure to include your opinion ( have a specific point of
view, love it or hate it)
It is very creative, effective and interesting advertisement. The advertisement consist of indirect or hidden message in it.The advertisement stated their main message clearly : Insurance is always around :) It achieves the initial aim from the advertisement to me personally.
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