Which of
the nine types of advertising does the ad belong to?
The advertisement is belongs to Institutional Advertising.
The four roles of advertising. Which are relevant for this ad?
The marketing roles of this advertisement is Marketing role. The advertisement plays a role in marketing the company and the image of the company.
What does the ad want the audience to do or not do? The ad wants the audience to love their parents more, take in action to show the love to your parents.
Who is the target audience?The target audience for this advertisement mainly would be TV viewers, the children who have their parents at the old folks house. In a way, to the public audience especially Malaysians.
The four roles of advertising. Which are relevant for this ad?
The marketing roles of this advertisement is Marketing role. The advertisement plays a role in marketing the company and the image of the company.
What does the ad want the audience to do or not do? The ad wants the audience to love their parents more, take in action to show the love to your parents.
Who is the target audience?The target audience for this advertisement mainly would be TV viewers, the children who have their parents at the old folks house. In a way, to the public audience especially Malaysians.
What are the target audience’s needs, concerns and interests?The target audience are actually concerning about whether the advertisement or they called it a short video do really make them felt touch. then they start to act the same as the video as played.
What is the message?
The message is to remind the children don't forget about your parents. It is Chinese New Year, you must appreciate what your parents did for you when you're young.
Discuss the message being conveyed.
The message that they wanted to convey was no matter what you have done when you grew up. The most important thing in the family was just spending precious time no matter how busy you are.
The message appeal to the society, to the children that actually doesn't really spend much time with the family.
What is the desired communication outcome
The company would like to wish the society of the festival advertisement and also make the society felt that the company is not advertising their product nor service but yet telling the society that they're concerning about the society. Besides that, the desired communication outcome would be giving a good impression of the company, portraying a good caring image for the society.
What other communication channel is most effective?
For this advertisement, the advertisement uses Broadcasting TV could be the most effective way to reach the targeted audience.
Identify the ad and specific product being advertised and describe the ad.
The advertisement is not promoting any specific product, but just portraying an important image for the company
What does the ad show, people, products, scenery, etc?
The ad shows Malaysia culture, the Chinese society and the people in the old folks house.
What is not discussed about the product.?
The quality of the product or even the image of the product.
What image is portrayed?
A company does not really only care about profit but for the society.
Is it true to life or puffery?
It depends on the society or different perspectives view. In my opinion, It is true life.
Is the ad a slice-of-life, fear,humor,sex,or other type of ad?
The ad is a slice-of-life
Who is in the ad, if a star, what Image does he or she portray?
In the advertisement, the advertisement uses normal citizen aunty gather at the front yard represent the Malaysia society.
What is the mood of the ad, colors used, music played?
The mood of the ad is very warm, very persuasive, colours used are good. Music played is nice and very comfort.
Is the ad memorable?
Yes. The ad is quite memorable.
Would you buy the product being advertised, why or why not?
The advertisement wasn't promoting their product, but just creating their image and identity of the company.
Be sure to include your opinion ( have a specific point of view, love it or hate it)
First of all, I think the advertisement is nice, warm. If he who went through the pain is the only one who knows how it really feels. If I were to put my parents at the old folks home, I would feel bad when not celebrating with my parents during chinese new year. The advertisement will make some effect of the ones who working away from home, will remind them to spend time with the parents.
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