1.
Which of
the nine types of advertising does the ad belong to?
The advertisement is belongs to Institutional Advertising & Social Advertising.
2.
The four roles of
advertising. Which are relevant for this ad?
Communication Role & Societal Role appear in this advertisement.
3.
What does the ad want the
audience to do or not do?
The advertisement actually wanted the audience to actually do small things with great love to comfort and to care about the society as one community.
4.
Who is the target audience?
The target audience for this advertisement mainly would be the citizens in China.
5.
What are the target
audience’s needs, concerns and interests?
The target audience are actually interested about the content and the message of the advertisement. It is because this advertisement actually released as part of J&J's 2008 Beijing Olympic Campaign.
6.
What is the message?
The advertisement itself is demonstrating Johnson & Johnson's slogan, "Because we care, we act."
7.
Discuss the message being
conveyed.
this commercial features doctors, teachers and coaches as giants among
humanity who do small things with great love to comfort and to care.
8.
Who does the message appeal
to?
The message appeal to the community, the society of China.
9.
What is the desired
communication outcome
The company would like the society to know about their Company are actually one of the giant company are using loving care to help people care for the others.
10.
What other communication
channel is most effective?
For this advertisement, I personally think that outdoor advertising (print media) would be the most effective way to show this advertisement.
11.
Identify the ad and
specific product being advertised and describe the ad.
There are actually no product being advertise but the company are promoting about their company image.
12.
What does the ad show,
people, products, scenery, etc?
The ad shows the people in China, the normal daily routine of a China's citizen.
13.
What is not discussed about
the product.?
Basically nothing was discussed about the product, and the product did not appear in the advertisement.
14.
What image is portrayed?
The company actually portrayed a very caring and loving image to the society.
15.
Is it true to life or
puffery?
It depends on the society or different perspectives view. For me, I think it is
true life.
16.
Is the ad a slice-of-life,
fear,humor,sex,or other type of ad?
The ad is a slice-of-life
17.
Who is in the ad, if a
star, what Image does he or she potray?
In the advertisement, the company uses the child singing in the advertisement. The child are actually the future leader for the country. If the child has a very caring and loving personality, everyone will be benefited.
18.
What is the mood of the ad,
colors used, music played?
The mood of the ad is very calm, very persuasive, colours used are
good. The music played is sang by kids, so it brings out a very caring and loving feeling.
19.
Is the ad
memorable?
Yes. The advertisement for me is quite memorable.
20.
Would you
buy the product being advertised, why or why not?
I will buy the product even though the product wasn't being advertised in the advertisement, this is because the company actually taking care of the society especially when they're in this industry.
I will buy the product even though the product wasn't being advertised in the advertisement, this is because the company actually taking care of the society especially when they're in this industry.
21.
Be sure
to include your opinion ( have a specific point of view, love it or hate it)
From my point of view, I personally do like about the advertisement. The flow of the advertisement is clearly cut and smooth. The advertisement uses medical care, uses doctor, teacher to portray a very caring image to reflect the image of the company. The company implement an indirect approach to the advertisement.
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