Which of the nine types of advertising does the ad belong
to?
The advertisement belongs to Retail Advertising, Directory Adcvertising and Institutional Advertising
The advertisement belongs to Retail Advertising, Directory Adcvertising and Institutional Advertising
The four roles of advertising. Which are relevant for this
ad?
The advertisement consist of "Marketing Role" and "Communication Role".
The advertisement consist of "Marketing Role" and "Communication Role".
What does the ad want the audience to do or not do?
The advertisement wants the target audience to visit their hotel.
The advertisement wants the target audience to visit their hotel.
Who is the target audience?
The target audience would be people who likes to travel and stay in a nice hotel. Besides that, looking for a comfortable hotel that provides spa treatment.
The target audience would be people who likes to travel and stay in a nice hotel. Besides that, looking for a comfortable hotel that provides spa treatment.
What are the target audience’s needs, concerns and
interests?
The target audience needs a hotel with good environment, good facilities. They're concerning whether the hotel provides such quality or service to them. Their interest would be whether the hotel meets their minimum requirement and satisfaction.
The target audience needs a hotel with good environment, good facilities. They're concerning whether the hotel provides such quality or service to them. Their interest would be whether the hotel meets their minimum requirement and satisfaction.
What is the message?
The message is to convince the audience to pay a visit to the hotel. Besides that, gaining a reputation and identity from the viewers.
The message is to convince the audience to pay a visit to the hotel. Besides that, gaining a reputation and identity from the viewers.
Discuss the message being conveyed.
The advertisement showed the hotel's facilities, environment and there services they provide for the customer.
The advertisement showed the hotel's facilities, environment and there services they provide for the customer.
Who does the message appeal to?
The message appeal to an audience who can afford to enjoy the facilities and environment. Besides that, anyone who interested to enjoy some leisure time in Dubai.
The message appeal to an audience who can afford to enjoy the facilities and environment. Besides that, anyone who interested to enjoy some leisure time in Dubai.
What is the desired communication outcome
The desired communication outcome would be having a full house booking after the advertisement shown. Besides that, profit and reputation of the hotel increases.
The desired communication outcome would be having a full house booking after the advertisement shown. Besides that, profit and reputation of the hotel increases.
What other communication channel is most effective?
The magazine would be the most effective communication channel. Especially travelling magazine, because they would get to know more information about the hotel by reading the magazine.
The magazine would be the most effective communication channel. Especially travelling magazine, because they would get to know more information about the hotel by reading the magazine.
Idenity the ad and specific product being advertised and describe
the ad.
The advertisement basically showing their hotel facilities and services. Good environment and friendly services provided by the hotel.
The advertisement basically showing their hotel facilities and services. Good environment and friendly services provided by the hotel.
What does the ad show? People, products, scenery, etc?
The advertisement showing their facilities and architecture of the hotel.
The advertisement showing their facilities and architecture of the hotel.
What is not discussed about the product?
The hotel did not show about their hotel rate and where is their exact location at.
The hotel did not show about their hotel rate and where is their exact location at.
What image is portrayed?
They portrayed an image that is very high class and highly rated hotel.
They portrayed an image that is very high class and highly rated hotel.
Is it true to life or puffery?
It is true life, but the video is overrated and over used of video editing.
It is true life, but the video is overrated and over used of video editing.
Is the ad a slice-of-life, fear, humour, sex or other type of
ad?
It is definitely slice-of-life. It is related to some kind of luxurious.
It is definitely slice-of-life. It is related to some kind of luxurious.
Who is in the ad, if a star, what image does he or she
portray?
There's no actor or star in the advertisement. Only friendly crew and tourist in the video portraying a homecoming feeling.
There's no actor or star in the advertisement. Only friendly crew and tourist in the video portraying a homecoming feeling.
What is the mood of the ad, colours used, music played?
The colour used is very corporate and very professional. Colours used are luxurious. Mood of the advertisement creates a homecoming feeling.
The colour used is very corporate and very professional. Colours used are luxurious. Mood of the advertisement creates a homecoming feeling.
Is the ad memorable?
The advertisement is not memorable because it is just another ordinary advertisement .
The advertisement is not memorable because it is just another ordinary advertisement .
Would you buy the product being advertise, why or why not?
I would pay a visit to the hotel if I'm rich enough to afford it. Somehow it gave me a feeling that is not very friendly.
I would pay a visit to the hotel if I'm rich enough to afford it. Somehow it gave me a feeling that is not very friendly.
Be sure to include your opinion ( have a specific point of
view, love it or hate it)
In my opinion, the film structure and editing very nice. Very clear cut. Although is very normal video, but still stimulates and achieved their aim. Serves its original purpose of this advertisement.
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