Which of the nine types of advertising does the ad belong
to?
This advertisement belongs to brand advertising.
This advertisement belongs to brand advertising.
The four roles of advertising. Which are relevant for this
ad?
The advertisement plays as "Marketing Role".
The product is shown in the advertisement to the target audience in order to increase the sales of their product.
The advertisement plays as "Marketing Role".
The product is shown in the advertisement to the target audience in order to increase the sales of their product.
What does the ad want the audience to do or not do?
Obviously the advertisement wants the audience to buy the product.
Obviously the advertisement wants the audience to buy the product.
Who is the target audience?
The target audience would be people student, besides that secondary audience would be people who drinks milk and live a healthy lifestyle.
The target audience would be people student, besides that secondary audience would be people who drinks milk and live a healthy lifestyle.
What are the target audience’s needs, concerns and
interests?
The target audience needs something new to make them stay concentrate for the day, they're concern whether the Milk would keep them stay concentrate at work. Their interest is to buy a product that will keep them stay concentrate at work.
The target audience needs something new to make them stay concentrate for the day, they're concern whether the Milk would keep them stay concentrate at work. Their interest is to buy a product that will keep them stay concentrate at work.
What is the message?
The milk could make you stay concentrated and energetic for the whole day
The milk could make you stay concentrated and energetic for the whole day
Discuss the message being conveyed.
The advertisement uses a scene between the student and teacher. Student's concentration in class would easily get distracted. Teacher would throw chalks to the student whenever student is not concentrating in class. Instead, the milk make the student stay concentrate and fight over with the teacher's chalk.
The advertisement uses a scene between the student and teacher. Student's concentration in class would easily get distracted. Teacher would throw chalks to the student whenever student is not concentrating in class. Instead, the milk make the student stay concentrate and fight over with the teacher's chalk.
Who does the message appeal to?
The message appeal to the Student. Somehow bring some old memories back when we're studying in class.
The message appeal to the Student. Somehow bring some old memories back when we're studying in class.
What is the desired communication outcome
The desired communication outcome would be letting the audience know about their product.
The desired communication outcome would be letting the audience know about their product.
What other communication channel is most effective?
The communication channel would be the most effective is Direct Advertising. Giving out samples, having road shows to gain reputation and image.
The communication channel would be the most effective is Direct Advertising. Giving out samples, having road shows to gain reputation and image.
Idenity the ad and specific product being advertised and describe
the ad.
The advertisement is promoting a Milk product. As mentioned earlier, the advertisement uses classroom as the setting of the advertisement. Somehow relates to a student's concentration in class.
The advertisement is promoting a Milk product. As mentioned earlier, the advertisement uses classroom as the setting of the advertisement. Somehow relates to a student's concentration in class.
What does the ad show? People, products, scenery, etc?
The advertisement shows student in class, teacher and obviously the scene would be in the classroom.
The advertisement shows student in class, teacher and obviously the scene would be in the classroom.
What is not discussed about the product?
The price of the product is not mentioned. Besides that, the product's ingredient was not stated clearly.
The price of the product is not mentioned. Besides that, the product's ingredient was not stated clearly.
What image is portrayed?
"Concentration". I think the product portrays an image that when you consume it, it will keeps you stay concentrated.
"Concentration". I think the product portrays an image that when you consume it, it will keeps you stay concentrated.
Is it true to life or puffery?
It is true life, somehow brings back old memories when we're still a student.
It is true life, somehow brings back old memories when we're still a student.
Is the ad a slice-of-life, fear, humor, sex or other type of
ad?
The advertisement is a slice-of-life because it reminds us how we are when we're still studying in school. Besides that, a little bit of sense of humour by the teacher throwing chalks to the student whom are not pay attention to class.
The advertisement is a slice-of-life because it reminds us how we are when we're still studying in school. Besides that, a little bit of sense of humour by the teacher throwing chalks to the student whom are not pay attention to class.
Who is in the ad, if a star, what image does he or she
portray?
There's no star in the advertisement. But overall the student has portray an image whom wasn't paying attention in class.
There's no star in the advertisement. But overall the student has portray an image whom wasn't paying attention in class.
What is the mood of the ad, colors used, music played?
The mood of the advertisement is humour, colours used are not too colourful. Acceptable. Music played goes smoothly with the whole advertisement.
The mood of the advertisement is humour, colours used are not too colourful. Acceptable. Music played goes smoothly with the whole advertisement.
Is the ad memorable?
The advertisement is quite memorable. It gives us nostalgia moment.
The advertisement is quite memorable. It gives us nostalgia moment.
Would you buy the product being advertise, why or why not?
I would buy the product if it really would make me pay more attention and stay concentrated in class.
I would buy the product if it really would make me pay more attention and stay concentrated in class.
Be sure to include your opinion ( have a specific point of
view, love it or hate it)
It is very funny and make us think back of olden days that how naive we are to actually get away from teacher's chalk attack. Although it is a bit of unreal, or impossible, but it made an effect that people would remember this advertisement by the nostalgia moment. Hard-selling about the product, giving a website at the end of the advertisement, one of the brilliant way to advertise about the product.
It is very funny and make us think back of olden days that how naive we are to actually get away from teacher's chalk attack. Although it is a bit of unreal, or impossible, but it made an effect that people would remember this advertisement by the nostalgia moment. Hard-selling about the product, giving a website at the end of the advertisement, one of the brilliant way to advertise about the product.
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