Which of the nine types of advertising does the ad belong
to?
The advertising belongs to "Retail Advertising" and "Institutional Advertising".
The four roles of advertising. Which are relevant for this ad?
Consist of "Marketing Role" and "Communication Role" in the advertisement.
Marketing Role - Promoting ideas, concept and also selling their cars to the consumer
Communication Role - To improve their company's image, identity and reputation.
The advertising belongs to "Retail Advertising" and "Institutional Advertising".
The four roles of advertising. Which are relevant for this ad?
Consist of "Marketing Role" and "Communication Role" in the advertisement.
Marketing Role - Promoting ideas, concept and also selling their cars to the consumer
Communication Role - To improve their company's image, identity and reputation.
What does the ad want the audience to do or not do?
The advertisement want the audience to know about their car and gain reputation for their corporation.
The advertisement want the audience to know about their car and gain reputation for their corporation.
What are the target audience’s needs, concerns and
interests?
The target audience needs a car with qualities, concern about the car specification and quality, Interested in the information and quality of the car. Besides that, they are interested in the corporation whether fulfill or satisfy their needs.
The target audience needs a car with qualities, concern about the car specification and quality, Interested in the information and quality of the car. Besides that, they are interested in the corporation whether fulfill or satisfy their needs.
What is the message?
The message is telling the audience to understand more on their car.
The message is telling the audience to understand more on their car.
Discuss the message being conveyed.
Shows the Honda Accord parts interacting with each other similar to a Rube Goldberg machine.
Who does the message appeal to?
The advertisement appeal to car buyers. Especially for those who looking for special specifiation for their car.
Who does the message appeal to?
The advertisement appeal to car buyers. Especially for those who looking for special specifiation for their car.
What is the desired communication outcome
The desired communication outcome they would want is more people go to their retail store and enquire more. Besides that, their sales of the car would increase.
The desired communication outcome they would want is more people go to their retail store and enquire more. Besides that, their sales of the car would increase.
What other communication channel is most effective?
The most effective communication channel are Direct Advertising. Promoting RoadShow Event would enhance and reach out more to the audience.
The most effective communication channel are Direct Advertising. Promoting RoadShow Event would enhance and reach out more to the audience.
Idenity the ad and specific product being advertised and describe
the ad.
The advertisement is two minutes long and shows Honda Accord parts interacting with each other similar to Rube Goldberg machine.
What does the ad show? People, products, scenery, etc?
The advertisement shows the specification of the product and shows the parts of the product, how does the parts work with each other.
What does the ad show? People, products, scenery, etc?
The advertisement shows the specification of the product and shows the parts of the product, how does the parts work with each other.
What is not discussed about the product?
The engine of the product wasn't stated in the advertisement.Price of the product also wasn't stated in the advertisement.
The engine of the product wasn't stated in the advertisement.Price of the product also wasn't stated in the advertisement.
What image is portrayed?
Honda Accord is a car based on performance. Quality of the car.
Is it true to life or puffery?
It is a 50/50. whether the car would meet the customer's satisfaction.
Is the ad a slice-of-life, fear, humor, sex or other type of ad?
Is the ad a slice-of-life, fear, humor, sex or other type of ad?
The ad comes with professionalism.
Who is in the ad, if a star, what image does he or she portray?
Who is in the ad, if a star, what image does he or she portray?
There's no star or any human in this advertisement. Basically, they just show their Honda Accord's parts and the product.
What is the mood of the ad, colors used, music played?
Still comes with the professional mood after all. Colours used are professional. The music is connected with all the parts system and effect. At the end, the music very catchy.
What is the mood of the ad, colors used, music played?
Still comes with the professional mood after all. Colours used are professional. The music is connected with all the parts system and effect. At the end, the music very catchy.
Is the ad memorable?
The advertisement is quite memorable as compared to the other automotive advertisement.
The advertisement is quite memorable as compared to the other automotive advertisement.
Would you buy the product being advertise, why or why not?
Overall, I would consider Honda Accord as one of the list, it is because they show the car's performance.
Be sure to include your opinion ( have a specific point of view, love it or hate it)
For this advertisement, it uses a very smart approach and outstanding advertisement. This is because normal automotive advertisement would just show their car's performance by just driving on the road. Instead, this advertisement uses combination of their parts working with each other and shows the performance of the car, the quality of the car. Very lovely advertisement.
Be sure to include your opinion ( have a specific point of view, love it or hate it)
For this advertisement, it uses a very smart approach and outstanding advertisement. This is because normal automotive advertisement would just show their car's performance by just driving on the road. Instead, this advertisement uses combination of their parts working with each other and shows the performance of the car, the quality of the car. Very lovely advertisement.
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